For years society has been warned about the dangers of overexposure to sunlight. Only recently has it emerged that underexposure can also lead to serious health problems. SolTech Plus (SolTech+) took a deep dive into this topic and is working with the scientific community on lab and medical research to better understand the importance that the sun plays on health.

Vitamin D deficiency is a global problem on a pandemic level, and research indicates that as much as half of American adults are vitamin D deficient. In Europe, this figure is much higher with an estimated 70% of the population lacking vitamin D. To absorb enough Vitamin D to effectively prevent against serious diseases, people in Northern countries need 5-30 minutes of sunlight on their skin at least a few times a week.

Vitamin D regulates the function of over 200 genes and is essential for growth and development. Deficiency in Vitamin D has been linked to prostate and breast cancer, depression, memory loss and multiple sclerosis. Vitamin D has also been associated with helping to alleviate heart disease, diabetes, brittle bones and rickets. Research has shown that vitamin D deficiency can double the risk of men developing heart disease.

SolTech Plus, a health technology company based out of New York, is providing an alternative solution to vitamin D deficiency through clothing that absorbs the sun, allowing people to get sun in cold or windy weather. Its patented UVTR technology is a natural alternative to tanning beds or light treatments, and its SolFit collection is already being used in countries with the high rates of Vitamin D deficiency. For more information, visit or contact the research team directly at